Article about organic foods

I read the article, and I never knew graphic design had such a power on what people think of the brand, until I read it.  Even though his food wasn't organic he did a couple of changes to his design, and it made him millions.  I think the lesson in the article is that graphic design has a lot a sway on people opinion on a product.  Overall it was interesting what he did was wrong, but he was just trying to make some money, but he could of done it another way.